Brand Storytelling
Not confirmed to be fully taught in English yet! Everyone has a story, as do many brands worldwide. Brands stay longer relevant when they have a strong story: Apple is special, Lego is unique, Ben & Jerry’s is rebellious, Patagonia is purpose and Nike is Just Nike. Consumers choose a brand by strong stories that […]
Media StartUp: publish your magazine
https://youtu.be/hANPT6y_98E The opportunities offered by new media technologies mean that anyone can be a media maker today. This has led to an explosive growth in the range of content available, but this content is largely ephemeral: stories quickly disappear in the overwhelming stream of media and are hard to remember or retrieve. In the face […]
